Fashion

H&M Unveils Maison Martin Margiela Collection

margiela h&m

A $3,600 tuxedo jacket by Martin Margiela for $199? A sale of such epic proportions would certainly explain that horde of highly stylized fashionistas who converged Tuesday night at 5 Beekman Street, a dilapidated 19th-century office tower near City Hall.
Maison Martin Margiela collection for H & M.Maison Martin Margiela collection for H & M.

But this wasn’t a sample sale per se. Rather, it was the slickly produced party for H&M’s latest collaboration with a haute designer – this time, the Belgian fashion label Martin Margiela.
Scene City

Party and event coverage from in and around New York City.

The collection hits stores Nov. 15, but guests at the historic, 10-floor atrium of peeling paint and cast-iron railing were given an early opportunity to shop.

“The H&M line is like ObamaCare,” said Alan Cumming, as he posed in a three-piece camel-colored suit ($289.97) with a faux-fur jacket draped over his arm ($349.99), both from the new collection. “It gives more people more access to things normally available only to the very rich.”
Maison Martin Margiela collection for H & M.Maison Martin Margiela collection for H & M.

Except tonight was for the city’s richly fashionable, a boldfaced crowd that included Julianne Moore, Sarah Jessica Parker, Mena Suvari, Helena Christensen and Kanye West, who at one point seemed to be the sole person taking advantage of the cordoned-off V.I.P. section.

“I want to see the clothes before they come out,” said Marjorie Gubelmann, founder of Vie Luxe International, as she waited in line two floors below to scour the pop-up store. “Everyone wants to get the first taste of high fashion and get a deal.”

While others like the brand consultant Lorenzo Martone stood it out, Ms. Gubelman, not alone in admitting she “was huffing and puffing after climbing those stairs,” was among the few to abandon her quest and instead relish the Margiela and H&M-inspired art installations by Noemie Goudal, Frédérique Chauveaux and Daniel Arsham.

“The fact that Margiela is doing something with H&M is so ironic,” said the designer Richard Chai, sporting an orange and camouflage Yankees cap, though he readily confessed that he had only just learned that the Yankees were out of World Series contention. “He’s so exclusive. No one even knows to this day what Martin Margiela looks like.”

Perhaps the real mystery to this exclusive evening occurred when the entire crowd fell silent — almost on cue — to precariously lean over the delicate railings and watch, in the atrium below, the noted Belgian choreographer, Anne Teresa de Keersmaeker, perform a special dance.

She wore a black jacket, vest and trousers from the collection, which totaled $238.98.



By JEFFREY PODOLSKY

 

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